Business Owners’ Presupposition of Vision and Innovation Strategies: A Heidegger Phenomenology Review of Business World

Abstract

Purpose: The purpose of this study is to gain deeper insights into how presupposition influences the vision and serves as a foundation for selecting effective innovation strategies among Tionghoa entrepreneurs in Indonesia. Theoretical Framework: The hermeneutics phenomenology approach used in this study focuses on understanding individuals' lived experiences and subjective interpretations of the  world.  It  involves  exploring  the  meaning  and  essence  of  human  experiences,  thoughts,  and emotions within a specific context. Methodology: The study adopts a qualitative method focuses on investigating the practices and values among Tionghoa entrepreneurs in Indonesia. The emphasis is on   interpretation,   understanding,   and   the   significance   of   subjective   experiences   rather   than quantifiable data. As a qualitative approach, this study involves conducting interviews and content analysis.  Findings:  The  result  of  this  study  shows  that  Tionghoa  entrepreneurs'  presupposition  in Indonesia, which are founded on their day to day interactions, are critically important in determining how  they  interpret  the  business  vision  they  pursue  and  how  they  explore  business  innovations. Research, Practical & Social implications: The study's findings provide novel insights that apart from statistical analysis, which yields numerical data, presupposition holds a fundamental role in shaping the perception of the business landscape. Originality/value: Through Martin Heidegger's hermeneutic phenomenology approach, the study offer deeper understanding into the role of presupposition as a fundamental component  in  defining  the  way  Tionghoa  entrepreneurs  in  Indonesia  interpret  the business world and its implications for their entrepreneurial pursuits.