Organizational Culture and Employees’ Loyalty:  An Emperical Research from an University Context

Vu Dinh Khoa; Ngo Van Quang; Nguyen Thi Nguyet Dung; Bui Thi Phuong Hoa; Nguyen Thi Thu Huyen

doi:10.61707/xz6y4808

Authors

Vu Dinh Khoa Hanoi University of Industry, 298 Cau Dien, Hanoi, Vietnam
Ngo Van Quang Hanoi University of Industry, 298 Cau Dien, Hanoi, Vietnam
Nguyen Thi Nguyet Dung Hanoi University of Industry, 298 Cau Dien, Hanoi, Vietnam
Bui Thi Phuong Hoa Hanoi University of Industry, 298 Cau Dien, Hanoi, Vietnam
Nguyen Thi Thu Huyen Hanoi University of Industry, 298 Cau Dien, Hanoi, Vietnam

DOI:

https://doi.org/10.61707/xz6y4808

Keywords:

Organizational Culture, Satisfaction, Work Motivation, Loyalty, Relationship with Superiors, Relationship with Colleagues

Abstract

The current study was conducted to test the relationship between organizational culture and loyalty of employees at Hanoi University of Industry. In addition, the study also explores the mediating role of work motivation, satisfaction, relationships with superiors, and relationships with colleagues in the relationship between organizational culture and loyalty. The study used primary data from the survey, with 340 valid questionnaires, the study used the SEM structural model, and processed data through SPSS24 and AMOS 24 software. The research results showed that There is a proportional relationship between organizational culture and employee loyalty, work motivation, satisfaction, relationships with superiors, and relationships with colleagues. intermediary in this relationship among them, organizational culture has the strongest overall impact on loyalty. Management implications and future research directions are also discussed.