The Effect of Watching Turkish Series on Gender Harmony in Jordanian Society

Abstract

The study aimed to reveal the impact of Turkish series on gender harmony in Jordanian society, by identifying the nature of these series and the most widespread and followed ones, and identifying the motives for watching them, and the extent of their impact on both gender in Jordanian society. In terms of their understanding of their roles and responsibilities towards each other. The study also sought to provide recommendations on how to create a balance between the two genders’ enjoyment of watching Turkish series and preserving the basic principles and social values of Jordanian cultural identity. The study used a quantitative approach on a random sample of (514) individuals from Jordanian society. The study tool was the questionnaire that was distributed to the study sample electronically. In his study, the researcher reached a number of results, the most important of which are: The convergence of the reality of Turkish series with the reality of Jordanian society reflects the great demand for watching these series, due to their dealing with common issues in Arab societies and Jordanian society in particular, such as issues of love, marriage, and family conflicts. Watching Turkish series has a clear impact on the relationship between the genders in Jordanian society, especially series that present stories of gender relations in a broader and open way, which leads to a change in beliefs, perceptions, and social behaviors, as well. As a change in opinions, attitudes and orientations among members of Jordanian society. The researcher recommends the need to educate members of Jordanian society about the dangers of these series and the customs, traditions and cultures they carry that conflict with the cultures of the Arab peoples, and to activate the supervisory role of the concerned authorities over the presented materials. In these series to avoid exacerbating its harm and negative effects. It is also recommended that Spreading awareness that these series are not a reference for members of the same gender to rely on in dealing with and influencing the opposite gender.