An Empirical Analysis of New Product Development Success Among Automotive Industry Vendors in Malaysia

Authors

  • Mohamed Suhaimi Yusof Faculty of Business, Accounting, and Social Sciences, Universiti Poly-Tech Malaysia
  • Ahzilah Wahid Coordinator Centre of Women Advancement Leadership, UniKL MITEC
  • Shahri Abu Seman Faculty of Business, Accounting, and Social Sciences, Universiti Poly-Tech Malaysia
  • Zeti Suzila Mat Jusoh Faculty of Business, Accounting, and Social Sciences, Universiti Poly-Tech Malaysia
  • Hamidah Razali Department of Foundations of Education, Universiti Putra Malaysia

DOI:

https://doi.org/10.61707/7vq7fn05

Keywords:

IT Capability, NPD Process, NPD Strategy, NPD Success

Abstract

New product development in the automotive industry necessitates significant upfront investment, given the uncertainty of a product's competitiveness upon market launch. Hence, industries strive to comprehend and evaluate crucial success factors during implementation phases. This paper delves into the findings of an empirical qualitative analysis study on the success of New Product Development (NPD) in order to provide deeper insights into these success factors. The study delineates three primary dimensions: IT capability, new product development process, and new product development strategy. Conducted within the Malaysian automotive industry, the empirical results affirm the criticality of these factors to success.   

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Published

2024-05-01

Issue

Vol. 5 No. 6 (2024)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

CC Attribution-NonCommercial-NoDerivatives 4.0

How to Cite

An Empirical Analysis of New Product Development Success Among Automotive Industry Vendors in Malaysia. (2024). International Journal of Religion, 5(6), 836-847. https://doi.org/10.61707/7vq7fn05

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