Viralization of Mystic Stories and Lore in Horror Films Produced by Indonesia

Abstract

This research aims to investigate the influence of social media influencers and title-naming on the success of the horror genre. Influencers are vital in promoting a film through social media. Engaging influencers’ reviews can reach a broader and more diverse audience. This ability becomes a unique appeal to introduce a film title to their followers so that the title can create curiosity among the enthusiasts on the depiction of the atmosphere. This research is conducted using a qualitative approach. The main data of this research is the influencer, horror films, and films synopsis released in 2023. The data are collected by tracking the internet. This research covers 1) The phenomena of horror film influencers 2) The use of titles in horror films 3) The criteria of horror films in cinemas. This research recommends film activists give some space for influencers as a strategy to uplift the appeal of a film.