Impact of Strategic Vigilance on Operational Excellence: The Case of Top Ten Malls in Amman City – Jordan

Abstract

This research aims at investigating impact of employing strategic vigilance with its dimensions (technological, marketing and competitive) on achieving operational excellence in top ten malls in Amman City- Jordan. To achieve objectives of the research, the researcher used the descriptive analytical research method due to its relevance to conduct social and humanitarian researches. Study population consisted of managers and heads of divisions working in top ten malls in Amman City- Jordan, their number (200) individuals. Data was collected from two sources, secondary data through referring to the previous relating studies, while primary data was collected through the use of the questionnaire as the main instrument prepared and developed by the researcher. Data was analyzed using the statistical package for social sciences (SPSS) version 20.0. Results of data analysis showed that strategic vigilance has a positive impact on operational excellence and achieving competitive advantage.  It is recommended that directors and heads of the departments should pay more attention and focus on other dimensions of strategic vigilance through conducting similar studies which other values.