The Importance of Arabic Language on Advertising Content in Saudi Arabia

Abstract

The provision of Arabic language content when it comes to advertising is now seen as a trend in Saudi Arabia, and numerous factors have been seen to be the driving force behind this pattern. Having the Arabic language in Saudi Arabia's advertising space is not just an issue but also a crucial necessity.To investigate the role and magnitude of utilizing Arabic content in advertisement in the marketing domain in the Saudi Arabian market.The study applies qualitative methods. Semi-structured interviews are used to collect data from 12 Saudi consumers. The brand's engagement with the culture is significantly enhanced by incorporating Arabic language into their advertising, ensuring authenticity and cultural sensitivity, thereby fostering genuine connections with their target audienceUsing Arabic language in advertising campaigns significantly impacts customer engagement and brand perception in the Saudi Arabian market.