Development of Engineering Solutions for Marketing and Communication: Adaptive Strategies in Consumer Evolution

Abstract

A documentary review was carried out on the production and publication of research papers related to the study of the Marketing, Communication and Engineering  variables.The purpose of the bibliometric analysis proposed in this document was to know the main characteristics of the volume of publications registered in the Scopus database during the period 2018-2023, achieving the identification of 218 publications. The information provided by this platform was organized through graphs and figures categorizing the information by Year of Publication, Country of Origin, Area of Knowledge and Type of Publication. Once these characteristics have been described, the position of different authors regarding the proposed theme is referenced through a qualitative analysis. Among the main findings made through this research, it is found that the United States, with 33 publications, was the country with the highest scientific production registered in the name of authors affiliated with institutions in that country. The Area of Knowledge that made the greatest contribution to the construction of bibliographic material related to the study of Marketing, Communication and Engineering, was Computer Science with 111 published documents, and the most used Type of Publication during the period indicated above were Conference Articles with 57% of the total scientific production.