The Effectiveness of Employing Typography in Designing Holograms and Murals to Spruce up Outdoors: A Case Study of Jordanian Cities

Abstract

The paper examines the degree of effectiveness of employing typography in designing holograms and murals to spruce up outdoors as a case study of Jordanian cities and the related challenges. The descriptive approach is adopted to review and provide data on the demographic characteristics of the research sample. The research population consists of all faculty members in private universities offering graphic design programs in Jordan. The results indicate that the use of typography as artistic holograms and murals to decorate outdoor spaces in Jordanian cities is of high importance and use. Also, the findings show that using typography in designing holograms and murals contributes to filling the void spaces and improving the appearance of the courtyards. The results also demonstrate that employing typography as a design art to decorate public spaces can enhance national belonging and national positivity among local communities. Given the results, the research recommends paying attention to the effectiveness of employing typography in designing holograms and murals to spruce up outdoors in Jordanian and non-Jordanian cities in future research.