Environmental Pollution and Its Design Presentation in Advertising (Plastic Pollution as a Model)

Abstract

The relentless pursuit of technological and industrial advancement, coupled with population growth, has erected obstacles that have exacerbated the problem of environmental pollution. Environmental pollution has caused significant losses to living organisms and health systems worldwide. However, there is a realistic hope that many of us will see an improvement in the situation in the coming years. This study explores ways to present environmental advertising as a source of information that can influence individual and societal decisions, and the change it brings about in the thoughts and behaviors of individuals and societies. It also identifies appropriate strategies for designing environmental advertising by highlighting the collection and amplification of the design elements to show the problem of environmental pollution on a wide scale. The first chapter addresses the research problem and is summarized by the question: What is environmental pollution and how can it be presented in advertising design? The importance of the study is as follows: Theoretical importance: The possibility of benefiting from this study in environmental studies, and the benefit of learning about the scientific results produced by this study. The research objective is to identify ways to present the problem of plastic pollution in environmental advertising designs. The second chapter presents previous studies and the theoretical framework, which includes two sections: the first deals with (environmental pollution), and the second deals with (environmental advertising). After completing the theoretical framework, the indicators that were used in the axis analysis questionnaire were extracted. The third chapter is dedicated to the research procedures. And among the results that the researcher reached: Finding the motivation for change through image, text, and color. One of the most important conclusions of the study is that: Environmental advertising is an effective tool in spreading environmental awareness, by providing information, statistics, and urging individual and social responsibility towards the various environmental problems. The communication of environmental advertising is based on strategies for conveying information to the public, largely through images, especially in linguistically and culturally heterogeneous societies.