The Unique Formality in the Fabric Designs of the Iraqi Fashion House

Abstract

This research addresses the topic of unique formality in the designs of the fashion house by employing symbols and colors in the elements executed on fashion fabrics for the Iraqi fashion house's runway shows, and the methods and techniques of their implementation, which distinguish the house from its counterparts.The research problem was identified through the following question: How can unique formality be achieved in the fabric designs of the Iraqi fashion house? The aim of the research was to study and analyze the concept of unique formality in the fabric designs of the Iraqi fashion house. The research discussed relevant literature, including the concept and importance of unique formality in fabrics, history and cultural heritage as sources for fashion design, and techniques for showcasing decorative designs in fashion fabrics. The research followed a descriptive analytical method, relying on theoretical framework indicators and expert opinions in analyzing sample models. The research concluded with several findings, the most significant of which are: the elements used greatly influence highlighting the unique formality of fashion fabric designs, and unique formality enhances the beauty and authenticity of fabric designs, reflecting cultural and heritage identity. The research also made several recommendations, the most important of which is to emphasize uniqueness in designs by matching the elements used with historical symbols, referencing original images in museums. Lastly, the research proposed further study on decorative display techniques for the Iraqi fashion house's designs.