How Does the Religiosity and Halal Certification Influence Consumer Purchase Decision on Halal Food in Java, Indonesia

Authors

  • Riyanti Isaskar Department of Agricultural Socio-Economics Faculty of Agriculture, University of Brawijaya
  • Zamratul Akbar Department of Agricultural Socio-Economics Faculty of Agriculture, University of Brawijaya
  • Tazkiyah Hasti Paramita Rahma Department of Agricultural Socio-Economics Faculty of Agriculture, University of Brawijaya

DOI:

https://doi.org/10.61707/a7tg7z19

Keywords:

Religiosity, Halal Certification, Halal Awareness, Purchase Intention, Purchase Decision

Abstract

Rapid economic growth in several Muslim-majority countries that uphold Islamic values can encourage the growth of Islamic businesses and lifestyles, including Indonesia, which has the largest Muslim population in the world. Rapid economic growth spread to the non-Muslim consumer segment. Java Island is one of the islands in Indonesia with the largest adherents of Islam. This research aims to find out how religiosity and halal certification can influence halal awareness and purchase intention which can increase consumer purchase decision for halal food products. It's using 100 respondents spread across Java Island. The analytical method used is Partial Least Squares – Structural Equation Modeling (PLS-SEM). The research results show that religiosity and halal certification have a positive and significant effect on halal awareness and purchase intention. Then halal awareness and consumer purchasing intentions have a positive and significant influence on halal food purchasing decisions on the island of Java, Indonesia. 

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Published

2024-07-15

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Section

Articles

How to Cite

How Does the Religiosity and Halal Certification Influence Consumer Purchase Decision on Halal Food in Java, Indonesia. (2024). International Journal of Religion, 5(10), 4008-4017. https://doi.org/10.61707/a7tg7z19

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