The Transformation of Media Vis-À-Vis the Transformation of Society in Kosovo During the Period Of 1990-2020

Abstract

The aim of this paper is to study the transformation of media vis-a-vis the transformation of society in Kosovo during the period of 1990-2020, as a common and completely inevitable journey either from one side or the other. Seeing communication as one of the key segments, we see how this transformation both mediatic and social has developed within the last three decades, which have an extraordinary interconnectivity and history. The methodology of this paper will be the qualitative methodology, where we will do theoretical research on the progress of this transformation, both mediatic and social. This paper is based on literature research by local and international authors and experts, the collection and analysis of data related to mediatic and social transformation. Using the case of Kosovo as a study, and also the different periods within three decades of the great transformation that has taken place in this society, we see how the mediatic transformation is also developed from lack to excess of information and also to technological development. This study contributes to the literature on “mediatic transformation vis-a-vis social transformation in Kosovo during the period of 1990-2020”, demonstrating significant effects for an equally important period of time.