Stimulus and Response of Verbal Violence Delivered and Gender Acceptance in Social Media: A Psycholinguistic Study

Abstract

This research is motivated by the application of the Psycholinguistic Study framework with a focus on gender-based verbal violence on social media on Instagram and TikTok accounts. This study uses the Psycholinguistic Behaviorism theory pioneered by John B. Watson. This type of research was conducted using a qualitative descriptive approach. The research sample was taken by purposive sampling technique based on certain considerations in accordance with the research objectives. The data collection technique uses observation and documentation techniques. Data analysis activities are data reduction, data presentation, and drawing conclusions. The data in this study are in the form of written comments in verbal violence on social media in the form of 100 data contained in Instagram and TikTok media accounts spoken by netizens who write comments on other people's media accounts. The results of this study found the stimulus and response to verbal violence that was delivered and received by gender on social media using Watson's theory (1958) which contained three principles in the flow of behaviorism, namely, firstly emphasizing conditioned responses as elements or builders of actors, secondly behavior is learned as a consequence of environmental influences, the third focuses on animal behavior.