Analysis of Export Efforts of Lampung Coffee Using a Multicriteria Decision Making Approach

Abstract

Lampung coffee is a renowned Indonesian coffee bean known for its unique flavor profile. This study aims to analyze and evaluate potential export strategies for Lampung coffee using a multicriteria decision-making (MCDM) approach. The research will identify key factors influencing the success of Lampung coffee exports. These factors might include production costs, quality control standards, market access, marketing strategies, logistics efficiency, and government regulations. MCDM techniques will then be employed to assess various export options based on the identified factors. This will allow for a comprehensive analysis that considers the trade-offs between different criteria. The expected outcome of this study is a well-defined and prioritized set of strategies to enhance the export performance of Lampung coffee. The findings can be valuable for coffee producers, exporters, policymakers, and other stakeholders involved in the Lampung coffee industry. Based on the MCDM result, factors impacting production coffee include that farmers lack sufficient skills in coffee plantation management (education), weather and supply chain.