Analysis Of Interpersonal Communication of Perisai Agents in Increasing the Number of Participants of Non- Wage Earners (BPU) At BPJS Ketenagakerjaan Makassar Branch Office

Abstract

The purpose of this study was to determine and analyze the interpersonal communication strategies of perisai agents, analyze BPJS Ketenagakerjaan's efforts to motivate Perisai Agents to enhance their interpersonal communication skills in the process of expanding BPU membership, and to find out the factors that become drivers and obstacles in the application of perisai agent interpersonal communication strategies. To achieve these objectives, data was collected through observation and interviews. Data analysis techniques included data reduction, data display, and data description (explanation of results). The results showed that the interpersonal communication strategy of perisai agents showed that the level of communication openness among them had created challenges in maintaining consistencies with the messages received by participants. Emotional support provided by perisai coaches also increased the motivation and performance of perisai agents, strengthening interpersonal relationships and effectiveness in expanding BPU membership. The success BPJS Ketenagakerjaan’s Perisai agents interpersonal communication strategy in expanding BPU membership, analyzed through AIDDA theory, showed positive results where agents successfully attracted attention and stimulated interest through emotional approaches and intensive socialization. Data analysis in this study demonstrated that in applying interpersonal communication as a perisai agents to increase Non-Wage Earner (BPU) membership at BPJS Ketenagakerjaan Makassar Branch, driving factors included confidence in the program, motivation to become an agent and attractive financial incentives. However, the inhibiting factors that included lack of knowledge and mastery, low public awareness, and financial limitations affecting the learning enthusiasm and performance of perisai agents.