The Intention of Balinese Hindus to Use Cremation Services to Carry Out the Ngaben Ceremony: The Moderating Role of Religiosity

Abstract

One dimension that needs to be considered to see social change is the consequences of social changes that occur in society. The aim of this research is to test and explain the influence of cremation attitudes, subjective norms and perceived behavioral control on the intention to crem with cremation services which are moderated by religiosity. Indicator development was carried out on variables based on local wisdom. The research target population 767, with a research sample of 140, using a non-probability sampling method. Data was collected by questionnaire and analyzed using SmartPLS. The results of the research prove that the implementation of cremation attitudes, subjective norms and perceived behavioral control have a positive and significant effect on cremation intentions to use cremation services at the crematorium. It is proven that religiosity significantly moderates the influence of cremation attitudes, subjective norms and perceived behavioral control on cremation intentions to use cremation services. However, on the influence of cremation attitudes and subjective norms, religiosity weakens, meaning that if people's cremation attitudes towards cremation intentions are moderated by religiosity, there will be a decrease in people's intentions to carry out cremation cremations, as well as subjective norms, the moderating role of religiosity can weaken cremation intentions among Hindus. in Bali. Meanwhile, the influence of perceived behavioral control strengthens, meaning that religiosity in its role in moderating perceived behavioral control strengthens the intention of the Hindu community in Bali towards cremation with cremation services.