A Study on the Blockchain Acceptance Intention for Improving the Reliability of Student Submission Data and Efficiency of Administrative Processing, such as the College Entrance Screening Department

Abstract

In this study, we explored the acceptance factors of Blockchain technology, a fourth industrial innovation technology, for efficient management of basic admission data such as school records that require transparency, security, efficiency, and reliability. Factors for accepting Blockchain technology were derived through in-depth interviews with university admissions officers, and a Delphi survey and stratification analysis (AHP) were conducted on a total of 42 people, including admissions officers, university professors, high school seniors' homeroom teachers, and admissions academy counseling experts. carried out. The in-depth interview consisted of an open-ended survey on four aspects, including behavioral affordance, constraints, effectiveness, and efficiency, based on Donald A. Norman, International Standards (ISO), and Nielsen's theory, and closed-ended questions from 42 admissions-related experts. The importance and priority of the factors derived through this study were analyzed. As a result, the importance of the top factors was in the following order: efficiency (0.414), effectiveness (0.309), behavioral affordance (0.154), and constraints (0.123). The sub-factors are: efficiency is 'reduction of admission management burden'(0.235), effectiveness is 'ensuring fairness in admissions'(0.284), behavioral affordance is 'unfairness of entrance exam results'(0.324), and constraint is 'ambiguity and distrust of the admission system'(0.314) showed the highest importance, respectively. The research results showed that the efficient aspect of “how much the burden of admission management is reduced” should be considered as the most important factor in accepting Blockchain technology into the university admissions system.