Study of the Participatory Communication on Good Territorial Governance Performance in City of Tantan, Morocco

Authors

  • Abdelaali Sadiki Laboratory of Economics and Management of Organizations, Faculty of Economics and Management, ibn Tofail University, Kenitra, Morocco
  • Ayoub Bentayn Laboratory of Economics Sciences and Public Policies, Ibn Tofail University, Kenitra, Morocco
  • Barha Maroua Laboratory of research in management sciences and organizations, National School of Commerce and Management, ibn Tofail University, Kenitra, Morocco.
  • Nouh El Harmouzi Laboratory of Economics and Management of Organizations, Faculty of Economics and Management, ibn Tofail University, Kenitra, Morocco

DOI:

https://doi.org/10.61707/8vjb5989

Keywords:

Participatory Communication, Territorial Governance, Governance, Tan-Tan, Morocco

Abstract

Participatory and collaborative communication plays a crucial role in territorial governance to find innovative solutions for the proper functioning of public service.This study examines the importance of participatory and collaborative communication in good territorial governance we surveyed 250 residents in Tan-Tan,  Morocco. These statistical units were chosen according to an empirical survey known as convenience sampling and were invited to complete a questionnaire of 38 questions. Once the data was collected, the analysis started first with a unilabiate analysis then another multivariate before finishing with the principal component analysis (PCA) method. We found that there is a lack of satisfaction among the population regarding participatory communication, indicating inadequate governance and management of public matters. To improve this, it is crucial to enhance communication between authorities and citizens to build trust and improve the management of public affairs. The study also suggests that the involvement of the population in community life is essential for effective local governance. The results revealed that, in this city, good governance could not take place without participatory communication. This work makes it possible to use participatory communication at the regional level and governance at the national level in general to evaluate territorial performance. 

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Published

2024-04-29

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Section

Articles

How to Cite

Study of the Participatory Communication on Good Territorial Governance Performance in City of Tantan, Morocco. (2024). International Journal of Religion, 5(6), 261-272. https://doi.org/10.61707/8vjb5989

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