Study on the Impact of Organizational Culture and Leadership on Competitive Advantage in Universities. Case in Vietnam

Abstract

In the flow of integration and globalization, domestic universities need to create their own innovations and characteristics to adapt and develop. These requirements have led to major changes in the mechanism and organization of the operation of universities in the country. Therefore, universities need to have a clear and effective vision in strategic planning in development, building organizational culture and managing change, keeping up with the development and modern trends in higher education today. The paper offers three research hypotheses to assess the influence of organizational culture and transformational leadership on universities' competitive advantage in the current context. Using a quantitative descriptive approach with a causal approach, the authors developed a 5-point Likert scale and conducted a Google form survey on a sample of 281 managers and employees in universities in Hanoi and Ho Chi Minh City. The results of the study show that there is a positive impact from organizational culture and transformational leadership on the university's competitive advantage. From the conclusions obtained, the paper makes appropriate recommendations for universities in building and developing organizational culture and transformational leadership.