The Role of the Balanced Scorecard Technique in Evaluating and Improving Strategic Performance in the Kufa Cement Factory

Abstract

This research aims to identify the most important modern techniques in the field of management accounting. The two-balanced scorecard technique is the most important technique that is included in this research. This study includes identifying the literature of the technique and what distinguishes the economic units applied to this technique. The research implies applying the technique practically in the Kufa Cement Factory, where the research sample was, to evaluate and improve strategic performance. The hypotheses were formulated to achieve the research objectives. They state whether applying the balanced scorecard technique leads to evaluating and improving strategic performance. In this study, the researcher used multiple means to achieve the hypotheses and objectives by applying the technology procedurally in the Kufa Cement Factory. The researcher relied on the financial data for the fiscal year (2019) as the base year to show and present the practical results of that technology and its role in improving the strategic performance of the Kufa Cement Factory. The researcher reached several conclusions, after conducting the practical and procedural application. Such findings include applying indicators and perspectives of the balanced scorecard technique contributes effectively to evaluating and improving the strategic performance of economic units. Besides, the researcher presented a set of future recommendations. The recommendations reflect the possibility of benefiting from the application of the balanced scorecard technique, which enhances the improvement of Strategic performance and achieving the strategic objectives of economic units.