Lessons from Literature to Comprehend the Nexus of Green Innovation, Green Entrepreneurial Orientation, and Sustainable Business Performance

Abstract

This article explores the relationship between Green Entrepreneurial Orientation, Green Innovation, and Sustainable Business Performance. It examines the influence of these variables on each other and their interactions. The study provides a framework for understanding and applying these principles. It confirms the importance of Green Entrepreneurial Orientation in business practice and highlights the need for integrating these concepts in research. The positive impact of Green Innovation on Sustainable Business Performance underscores the need for further research and more accurate measurement methodologies.