Content Analysis Tiktok on the Appearance Style of Teenagers in Belopa City, Luwu Regency

Abstract

The TikTok application has become very popular among children, teenagers, and parents. No wonder that today's children have a cool and unique style of appearance, because they often see TikTok content that recommends trending outfits. This research is motivated by the impact of TikTok content on the appearance style of minors in Belopa City, Luwu Regency.This research uses a qualitative descriptive method of case study type. This study provides a picture of the reality of the impact of TikTok content that affects changes in children's appearance styles. This research is field research by making direct observations, in order to obtain accurate data, in accordance with the formulation of the problem in the research title (1) How is the impact of tiktok content on the appearance style of children under adolescence (2) Communication efforts made in preventing the negative impact of tiktok content. This research uses new media theory and imitation theory.The impact of TikTok content on the appearance style of minors which shows that the average teenage child begins to imitate to look like an adult through the TikTok application and uses the TikTok application as a tool for finding ideas for their outfit in appearance. The communication effort made is to educate their children properly and then their children want to listen to their parents in receiving advice.