Motivations for Employee Creativity: The Mixed Moderating Role of Prosocial Motivation

Authors

  • Nguyen Ho Quy Phuong PhD scholar, Faculty of Business Administration, Industrial University of Ho Chi Minh City, Vietnam
  • Pham Xuan Giang Faculty of Business Administration, Industrial University of Ho Chi Minh City, Vietnam
  • Vo Huu Khanh Faculty of Business Administration, Industrial University of Ho Chi Minh City, Vietnam
  • Tran Hoa Phuc Chan Faculty of Business Administration, Industrial University of Ho Chi Minh City, Vietnam
  • Nguyen Ngoc Thuc Faculty of Business Administration, Industrial University of Ho Chi Minh City, Vietnam
  • Ngo Ngoc Minh Faculty of Business Administration, Industrial University of Ho Chi Minh City, Vietnam

DOI:

https://doi.org/10.61707/r41jkz47

Keywords:

Prosocial Motivation, Intrinsic Motivation, Job Autonomy, Creativity, Creative Self-Efficacy

Abstract

This study investigates the indirect relationship between job autonomy and creativity through creative self-efficacy and intrinsic motivation, and is based on the motivational theory of creativity. It suggests that intrinsic motivation and creative self-efficacy positively influence creativity. Additionally, prosocial motivation’s mixed moderating role is tested in this study. The results demonstrate that job autonomy directly promotes intrinsic motivation and creative self-efficacy and indirectly influences employee creativity through intrinsic motivation and creative self-efficacy, based on survey data from 323 employees in the information technology industry. In decreasing order, creative self-efficacy, intrinsic motivation, and prosocial motivation-the three main motivations-all have a favorable impact on creativity. Furthermore, the impact of creative self-efficacy on creativity is reinforced by prosocial drive. Prosocial drive, however, has no moderating effect on the connection between intrinsic motivation and employee creativity. 

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Published

2024-07-30

Issue

Section

Articles

How to Cite

Motivations for Employee Creativity: The Mixed Moderating Role of Prosocial Motivation. (2024). International Journal of Religion, 5(11), 4967 – 4978. https://doi.org/10.61707/r41jkz47

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