Measuring The Interest of Micro, Small and Medium Enterprises in The Use of Financial Technology Products

Abstract

This research was conducted to determine the level of financial literacy of micro, small and medium enterprises and to determine whether or not there is an influence of the level of financial literacy and promotional strategies via social media on interest in using financial technology products. This research is a descriptive quantitative research using probability random sampling techniques with respondents from micro, small and medium enterprises in Batam City. Data collection in this research used a questionnaire method with a Likert scale model and was distributed to 100 respondents. The data used are descriptive analysis and simple regression analysis as well as multiple regression analysis using SPSS 22.0. The results of this research show that (1) The financial literacy level of micro, small and medium enterprises is included in the sufficient literate category, which is considered to be in the sufficient category with a percentage of 81.12 percent . (2) There is a positive and significant influence between the financial literacy level variable on interest in using financial technology products. (3) There is a positive and significant influence between promotional strategy variables via social media on interest in using financial technology products. (4) There is a positive and significant influence of the variable level of financial literacy and promotional strategies via social media on interest in using financial technology products. This illustrates that asking micro, small and medium enterprises to use financial technology products is in the very satisfactory category.