Boosting MSMEs' Competitiveness in Post-COVID-19 Pekanbaru: The Role of Business Motivation and Training

Abstract

This research aims to evaluate the role of training and business motivation in increasing the competitiveness of MSMEs in Post-Covid-19 in Pekanbaru City. The research population was SMEs in Pekanbaru City, while the research samples were in the culinary, fashion, and food processing sectors, where 30 samples were taken from each sector so the sample in this study totaled 90 SMEs. The method used in analyzing the data in this study is a descriptive method using qualitative and quantitative approaches. Descriptive qualitative and quantitative approaches are considered appropriate because they are in accordance with the research objectives to be achieved, namely knowing the description of the training, business motivation, and competitiveness of MSMEs. Besides that, this study also aims to determine the effect of training, and business motivation in increasing the competitiveness of MSMEs in Pekanbaru City. The results showed that: 1) MSMEs in Pekanbaru City already had sufficient training, 2) MSMEs in Pekanbaru City already had high business motivation, 3) The competitiveness of MSMEs in Pekanbaru City was quite good, 4) Training had an effect on MSME competitiveness in Pekanbaru City, and 5) Business motivation influences MSME competitiveness in Pekanbaru City.