Optimizing Fertilizer Distribution Performance, In Supporting Food Security Programs

Abstract

The research aims to obtain empirical evidence and clarify the phenomenon and conclusions regarding optimizing the performance of fertilizer distribution in supporting food security. It is hoped that this research can contribute to the development of economics in particular; as a scientific library in the field of marketing management science related to distribution, as reference material in scientific writing on marketing management, as information material, both for the government, producers and distributors and fertilizer users to make decisions and determine the direction of fertilizer policy. The research was conducted using descriptive and verification methods: collecting, presenting, analyzing, measuring models and testing hypotheses, and making conclusions and suggestions. The results of research and data analysis show that fertilizer distribution optimization has not been optimal. The performance indicators for fertilizer marketing distribution essentially contribute to food security, so optimal distribution performance needs to be optimized. Fertilizer distribution models that support food security need to be carefully considered.