Tour Leader PT. Al-Bayan Permata Ujas Communication Competency Relationship with Satisfaction of Umrah Pilgrims for the 1445 Hijriah Period

Abstract

Communication competence is the level of skill in conveying messages by someone to other people to inform and change attitudes, opinions, or overall behavior, either directly orally, or indirectly. The communication skills of a tour leader are urgently separate because the communication competence of a tour leader is a determinant of satisfaction with travel services to the congregation. Tour Leaders must have qualified communication skills based on knowledge, skill, and Deep motivation to build interaction and, when facing the congregation, possess communication competence tour leader  Both verbal and nonverbal communication influence the satisfaction of Umrah pilgrims. PT Al Bayan Permata Ujas (Ujas Tour) is a travel agency for Halal Tourism and Hajj and Umrah Services. It has the advantage of an HR development program, especially Tour Leaders, as the best service for the satisfaction of its congregation. This research uses quantitative methods, which are deductive, objective, and scientific. Data is acquired numerically, such as scores, values, or assertions evaluated and examined through statistical analysis. This research found that three indicators of communication competence, namely, knowledge, ability, and motivation, are related to the satisfaction of the Ujas Tour congregation.