Impact Of Corporate Social Responsibility Awareness, The Intermediate Role of Organizational Trust on Employee Work Performance: A Study at Pesticide Production Enterprises in The Mekong Delta

Abstract

This article is completed from research at enterprises operating in the field of plant protection products in the Mekong Delta - Vietnam, the purpose of the research is to examine the impact of corporate social responsibility awareness (PCSR) on employee performance (EWR), perceived task orientation (IRTP), organizational citizenship behavior at the individual level (OCB-I) and the organizational level (OCB-O), through the mediating role of organizational trust (OT), the moderating role of organizational reputation (OR). Through pilot testing of 100 samples and official quantitative survey of 385 samples to test Cronbach's Alpha coefficients, EFA, CFA and SEM structural model using SPSS, AMOS Version 4.2. The results show that: PCSR has a positive impact on EWR with OT as the intermediary. There is a moderating effect of OR on the relationship between PCSR and OT. The obtained coefficient values answered the hypotheses H1; H2a; H2b; H2c; H3; H4; H5; H6 respectively 0.687; 0.374; 0.606; 0.602; 0.229; 0.153; 0.159; 0.185. The results of the research model help business managers have more insight into the impact of corporate social responsibility awareness with the mediating role of organizational trust on employee work performance. Thereby, helping business leaders make appropriate adjustments to meet the desired goals of the business. The research is still limited in space and sample size.