Assessing E-commerce Adoption Determinants in Saudi Arabia: Impact of Financial Loss and Identity Theft

Abstract

The study’s is to assess how Saudi Arabian visitor’ use of online shopping is affected by financial loss and identity theft. The association between financial loss, identity theft, and adoption of e-commerce in Saudi Arabia was investigated in this study using a quantitative research technique. Data were collected by structured questionnaires, and the findings were analysed utilising structural equation modelling (SEM) in Smart PLS. The analysis shows that visitors from Saudi Arabia tend to be more worried about money loss as well as online identity theft. This study is an innovative attempt to look at the e-commerce habits of Saudi visitors. By shedding light on the issues of identity theft and financial loss during online purchases in the digital age, it contributes to the small amount of knowledge currently scarce in this field.