Factors Affecting Tourist Destination Choice: The Case of Destinations in Ho Chi Minh City, Vietnam

Xuan Hiep Nguyen; Thi Cam Loan Nguyen; Minh Dat Khuu; Van Phuoc Nguyen

doi:10.61707/jdw35227

Authors

Xuan Hiep Nguyen Faculty of Commerce, University of Finance – Marketing, 778 Nguyen Kiem street, ward 4, Go Vap District, Ho Chi Minh City, Vietnam
Thi Cam Loan Nguyen Faculty of Commerce, University of Finance – Marketing, 778 Nguyen Kiem street, ward 4, Go Vap District, Ho Chi Minh City, Vietnam
Minh Dat Khuu Faculty of Commerce, University of Finance – Marketing, 778 Nguyen Kiem street, ward 4, Go Vap District, Ho Chi Minh City, Vietnam
Van Phuoc Nguyen Faculty of Business Administration, Posts and Telecommunications Institute of Technology, Km 10 Nguyen Trai, Ha Dong, Ha Noi, Vietnam

DOI:

https://doi.org/10.61707/jdw35227

Keywords:

Tourist’s Destination Choice, Ho Chi Minh City (HCM City), Vietnam, Tourism Motivation, Information Source

Abstract

This study identifies the determinants for tourists of Ho Chi Minh City (HCM City) as a travel destination. From a qualitative perspective, two groups (ten domestic and eight foreign tourists) were interviewed. Quantitatively, input data were obtained from 615 tourists who visited HCM City between October 2023 and February 2024. Factors affecting destination choice included tourism motivation, destination image, and information source. Destination image had the most significant influence followed by tourism motivation, while source of information had an important indirect impact. Based on the research findings policy implications are proposed to increase HCM City’s attractiveness as a tourist destination.