The Mediating Effect of Technology Adoption in the Relationship Between Entrepreneurial Orientation and Sustainable Entrepreneurship Values among Fintech Organizations in Malaysia

Abstract

The objective of this paper is to examine the mediating role of technology adoption (TA) in the relationship between entrepreneurial orientation (EO) and sustainable entrepreneurship values (SEV) among Fintech organizations in Malaysia. The proposed model was evaluated through the utilization of SmartPLS-SEM 4.0.9.9.  Information from Fintech organizations in Malaysia was gathered via a self-administered questionnaire. 260 questionnaires out of 294 have been incorporated into statistical analyses. Both EO and TA have favorable and statistically significant benefits on SEV.  Furthermore, the impact of EO characteristics (risk-taking, pro-activeness, innovativeness, competitive aggressiveness, and autonomy) on SEV is mediated by TA. It is highly suggested that Fintech organizations in Malaysia adopt EO and cultivate the inventive potential that results from it to increase their resilience to Fintech offerings and disruptions. The findings also support and extend both the resource-based view theory and the extended Technology Acceptance Model into a collaborative framework. EO and TA are the resources and capabilities applied in Fintech organizations, with TA being a mediator that stimulates the reflection of that affiliation as examined. This paper has contributed to the extant literature and suggests future studies to extend the study by employing varied methodological analysis.