Tourism Governance Based-On Penta-Helix Model in Samosir Island, Indonesia

Abstract

Tourism is the main sector that provides the largest contribution to regional income so that economic growth in Samosir Island relies heavily on this sector. The advantages of tourism in Samosir Island include cultural diversity which is a characteristic in addition to its natural beauty. The cultural diversity of every village in Samosir Island makes this area an opportunity to produce superior and competitive tourist villages and produce tourism innovations in this 4.0 era. However, the readiness of the community in developing tourism has not been realized properly, so it takes the intervention of various parties to be able to assist the development of tourism in Samosir Island, especially assisting local communities and promoting tourism. The method used in this research is a survey which is analyzed through a qualitative approach. This research resulted in an integrated collaboration with the Penta-Helix model concept, covering components of government, academics (universities), communities (associations or community groups), the private sector (industry) and the media. This Penta- Helix model collaboration illustrates a pattern of cooperation that can build and develop a tourism based on the characteristics and advantages possessed by the area.