The Popular Culture and General Elections in Republic of Indonesia

Abstract

Political marketing for power often uses popular culture to achieve it. Popular culture, which prioritises packaging over substance, is becoming increasingly thinner and thinner, especially when other passengers are infiltrated into its fragile body. The purpose of this paper is to analyse the practice of popular culture in politics whose ultimate goal is the attainment of power. The fragility opens up wide opportunities for the accommodation of other interests, which are always present in public life.  Popular culture itself is already poor in substance, will become even more banal with relations with other fields. So the relationship between popular culture and politics falls into the "ideology" of inevitability. A multifaceted reading of politics and popular culture allows for other findings, but in this study we see that humans instinctively have the desire for power, he is anxious if it is not achieved. Sublimation is done so that anxiety can still be done, so that the desire for power is released. Popular culture provides space for that.