Characteristics Of Generation Z On Social Media Ahead of the 2024 Election in Indonesia

Abstract

The 2024 election has become a routine agenda every five years with all the hustle and bustle. As young voters, Generation Z have their votes considered and become a point of contention for election participants. Social media, inseparable from Generation Z, has become a vehicle for massive dissemination of information and political reporting. Therefore, this article aims to study Generation Z's characteristics on social media significantly ahead of the 2024 election. This article will also explain factors that influence the characteristics of Generation Z and the importance of political education on social media. The results of this research show the role of social media in influencing the characteristics and choices of Generation Z towards election candidates. The increasing massiveness of social media is accompanied by Indonesia's political demographics, where voters in the next election will be dominated by the younger generation identified as social media users. So, political propaganda often occurs with the emergence of hoaxes and so on. Political education on social media is crucial to forming a critical and sceptical character in approaching the 2024 elections.