Government Political Communication in Improving the Quality of Generation Z Human Resources

Abstract

Human resources are an important element in management of state organizations. In fact, government prioritizing this program and at the same time making a message in government political communication, so that people have sufficient knowledge about it. This research reveals Government (Indonesian) Political Communication in Improving the Quality of Generation Z Human Resources. By using a mix method, a descriptive study was presented, a study of 2023 Government documents, observations on infrastructure and superstructure political communications, as well as distribution of questionnaires to 249 Generation Z, the following conclusions were obtained. The Government's program in 2023 prioritizes human resource development, specifically Generation Z through various statutory and regulatory policies; The Indonesian Government's political communication in improving the quality of Generation Z human resources more central to the Ministry of Education and Culture, dominantly using social media; Generation Z level of knowledge about Government Programs in Human Resource Development in digital era is high or 79.4 percent.