Regional Government Policy in Developing Tourism in Jeneponto District

Abstract

Tourism has an important role in the development of a region, including Indonesia which has high tourism potential as an archipelagic country.Law of the Republic of Indonesia no. 9 of 1990 states that tourism has a strategic role in expanding business opportunities and employment, encouraging regional development, and enriching national culture.Analyze the efforts made by the local government in developing tourism in Jeneponto Regency.This research uses a phenomenological approach in the type of descriptive-qualitative research. Conducted in Jeneponto Regency, this research focuses on local government policies related to tourism development. The development efforts studied include promotion, accessibility and management of tourism areas. Primary data was obtained from the Jeneponto Regency Tourism Office and NGOs. Two data collection techniques were used, namely Library Research and Field Research through observation, interviews and documentation. Data analysis was carried out using the Miles and Huberman method, through the stages of data reduction, data presentation, and verification for drawing conclusions.The strategic policies that have been initiated include several important aspects, such as mapping tourism potential in the Jeneponto area, promoting existing tourist destinations, as well as efforts to improve the quality of tourism supporting services and infrastructure. One of the policies listed is Regional Regulation No. 3 of 2018 concerning Regency Tourism Development Master Plan (RIPERKAP), which was then made into a regent's regulation to become the basis for collaboration with various related parties, from academics, government, community, private sector, to the media. The tourism development strategy in Jeneponto Regency emphasizes three main elements: attractiveness, benefits and accessibility. In order to increase the number of visitors and local economic potential, this strategy includes increasing the value of tourism products through developing environmentally friendly tourist attractions, facilities and services. However, in the development process, there are several factors that become obstacles, including inadequate road infrastructure, lack of support and assistance from the local government, and minimal participation of local communities in the tourism development process.Achieving the goal of sustainable tourism development requires synergy between the local government, community and related stakeholders to overcome existing obstacles and maximize the tourism potential of Jeneponto Regency.