The Impact of Smart Tourism Experience Attributes on Tourists' Revisit Intention to Destination: The Case of Can Tho, Vietnam

Abstract

The purpose of this study is to measure the impact of experiencing smart tourism technology attributes on the responses of the main subjects, namely the travel experience of tourists and their intention to revisit Can Tho based on the Stimulus-Organism-Response (S-O-R) theoretical framework. Drawing on a survey of 402 tourists who have visited Can Tho and utilized smart technology (STT) during their trip, the research reveals the current state of technology application in tourism services and assesses tourists' experiences with STT attributes such as informativeness and accessibility influencing their travel experience (tourists’ travel enjoyment, tourists’ travel confidence benefits, and tourists’ travel satisfaction) and subsequently their intention to revisit Can Tho in the future.