Digitalization of Solutions to Improve the Performance of MSMEs in Pekanbaru City

Fery Wongso; Jumiati Sasmita; Susi Hendriani; Kamaliah .

doi:10.61707/qty1gn15

Authors

Fery Wongso Doctoral Student in Management, Faculty of Economics and Business, University of Riau, Indonesia.
Jumiati Sasmita Doctoral Lecturer in Management, Faculty of Economics and Business, University of Riau, Indonesia
Susi Hendriani Doctoral Lecturer in Management, Faculty of Economics and Business, University of Riau, Indonesia.
Kamaliah . Doctoral Lecturer in Management, Faculty of Economics and Business, University of Riau, Indonesia.

DOI:

https://doi.org/10.61707/qty1gn15

Keywords:

MSMEs, Entrepreneurial Behaviour, Digital Adaptation, Productivity, Business Performance, Frozen Food Sector

Abstract

Small and Medium Enterprises (MSMEs) play a pivotal role in the economic landscape, particularly in sectors such as frozen food production. This study investigates how entrepreneurial behaviour and digital adaptation influence SMEs' productivity and overall performance in the frozen food sector. Through a comprehensive review and empirical analysis, this research highlights the significant contribution of positive entrepreneurial behaviours such as skill enhancement, motivation, innovation, and digital technologies such as e-commerce and digital inventory management to enhance MSMEs productivity and business performance. The findings underscore the mediating role of productivity in linking entrepreneurial behaviours and digital adaptation to business outcomes, highlighting the importance of targeted policies to foster entrepreneurial skills and digital proficiency among MSMEs.