Brand Communication in the Visual Discourse of the Educational Theatrical Performance

Abstract

Educational theater is considered a significant behavioral mechanism within the educational system, as it plays a crucial role in the teaching and learning process, shaping ideas through visual discourse and the ability to create symbolic meanings and impactful interpretations for the learner within the space of the educational theatrical performance. The research problem revolves around the following question: (What is the role of brand communication in the visual discourse of educational theatrical presentations?), As for the theoretical framework, it includes two chapters: the first discusses brand communication between the concept and application, while the second addresses the concept of educational theater. The third chapter reviews the research methodology, and the fourth chapter presents the research results and draws several conclusions. The study concludes with the list of references.