Assessment of the Index of the Influence of External Factors on the Sales Activity of An Enterprise in the Information Society

Abstract

In the information society, one of the pressing issues today is management of sales activity. Due to this issue the construction and development of methods for assessing indices of the influence of external factors on the sales activities of an enterprise is actual problem which is considered in this article. To solve presented problem in this article is proposed method for assessing indices of the influence of external factors on the sales activities of an enterprise. This method include analysis of identify strengths and weaknesses, analysis of opportunities and threats for the enterprise with the construction of a cause-and-effect diagram. The result of the use of developed method is the possibility modeling the sales activities of an enterprise due to impulse influence on a weighted oriented graph, which made it possible to solve the problem of assessing the indicators of the influence of factors on the sales activities of an enterprise.