A Comparative Study of Strategy Development Model Halal Tourism for Economic Growth in the Islamic Tourism Industry Sector Indonesia and Malaysia

Abstract

This research investigates the development model of the halal tourism strategy in Indonesia and Malaysia. The aim is to reveal how the growth of the tourism sector in ASEAN countries. The research locations for this comparative study were Lombok Island, Indonesia as well as the island of Terengganu, Malaysia. Qualitative research methods guide researchers to answer the formulation of the problem. From the results of data analysis, halal tourism conditions on Lombok Island are supported by geographical location. However, the condition of facilities, accommodation, and business support still need to be addressed. Halal tourism conditions on Terengganu Island are supported by qualified facilities, accommodation, and government regulatory support. The comparative study shows that halal tourism on Lombok Island and Terengganu Island has differences from the condition of business actors. There is still low awareness of restaurant owners to make halal certification on Lombok Island. The similarity in policy is strong institutional support. The conclusion is that economic growth through halal tourism in Indonesia and Malaysia is highly dependent on strengthening the strategies carried out. That is by implementing Pentahelix collaboration that focuses on geographical potential, facilities, accommodation, supporting infrastructure and government policies.