Marketing Communication Strategy for Latimojong Tourism Village in Increasing Tourist Visits

Abstract

One of the reasons for this is the lack of tourist visits, both domestic and international, namely because the communication strategy is less systematic and not optimal. This research aims to determine the marketing communication strategy for the Latimojong tourist village in order to introduce new tourist destinations and also to increase the number of tourist visits to the Latimojong tourist village. The research carried out is qualitative research, with data collection techniques using primary and secondary data. The analysis used is Miles and Huberman's interactive analysis. From the research results, it shows that the marketing communication strategy for the Latimojong tourist village is implemented in several steps, namely by determining the segmentation and targets of tourists who will visit, planning information and opportunities in marketing that can attract tourist sympathy, identifying methods to achieve optimal management of the tourist village, and the use of social media in marketing tourist destinations.