Motivation for Vietnamese Consumers’ Intention to Buy Second Hand Clothes

Abstract

This article clarifies the impact of motivations on Vietnamese consumers’ intention to buy used clothes. Research using in-depth interview method with 2 groups of subjects, in which, the target of first group is used clothing businesmen, the second target group is consumers who have bought and used second hand clothes. The research was conducted first to: explore, detect and understand the nature and influence of the buying motives of used clothes on the purchase intention of consumers in Vietnam. Research results have shown that Vietnamese consumers have motives for buying clothes with four groups of motives: economic motives, personal enjoyment motives, social moral motives and fashion motives. Thereby helping businesses can segment the Vietnamese consumer market according to the motive of buying used clothes. In addition, helping state management agencies to see more accurately about consumers' attitudes towards used clothes, thereby having effective sanctions to manage this trade industry. results, ensuring the fair and sustainable development of the fashion industry.