Analyzing the Impact of Visual Elements in Website Design on User Experience and Interaction

Abstract

This study aims to analyze the impact of all visual elements in website design on the user experience and interaction with it, highlighting the importance of visual design factors such as layout, colors, and fonts in shaping the user experience on digital platforms. Therefore, the visual design of the website will have a significant impact on how people perceive and interact. It will contribute to its aesthetic appeal and thus interaction is affected by visual appeal and practical suitability. Visual design in the user experience includes organizing various elements to enhance the user experience and encourage conversion. The study will also study in depth the effect of visual sequence in directing the user's attention and the importance of visual compatibility in user interfaces.